Search Engine Optimisation

I begin with a full technical audit to uncover anything that might be blocking your site from performing in search. This includes checking your site structure, mobile usability, page speed, crawlability and how well your content is being indexed. The goal is to create a clean, optimised website that search engines understand and users can navigate with ease.

Google already shows us which pages it trusts for the keywords we’re targeting, so I analyse them closely. I review who’s ranking, why they’re ranking, and what gaps exist in their content, structure, and strategy. This gives us a clear picture of how to position your site to compete and outperform. It's not about copying competitors, it's about understanding the landscape and moving through it with purpose.

I find out what your audience is actually searching for and how often, then I match those keywords to the right pages on your site. This makes sure each page has a clear job, is set up to rank well, and is ready to convert visitors. These insights also shape your ongoing content plan, helping you build authority, attract relevant traffic, and show Google your expertise. The goal is to establish your brand as a trusted voice in your space.

Once the audits and research are complete, I compile everything into a clear strategy document outlining key findings, priorities, and next steps. We’ll walk through it together, aligning on business goals, target metrics, and the broader SEO roadmap. This includes reviewing your revenue model, customer journey, and market position. Based on that, I'll outline the results you can expect over the next 3, 6, and 12 months, all part of a strategy built just for your audience, niche and resources.

Every month, I’ll outline what’s being worked on and where our focus lies. The best results come when we work together: you bring the subject matter expertise, and I bring the structure, strategy and execution. I'll keep you updated, ask for your input as needed, and ensure your SEO efforts always align with your core business objectives. At the close of each month, you'll receive a report highlighting key learnings, wins, opportunities, and, crucially, how our progress measures against your specific KPIs.

I boost your website's domain authority by using ethical link building and clever digital PR strategies. This makes your site more visible and credible to search engines. I do this by finding relevant industry websites, getting high-quality backlinks, and creating opportunities for your brand to be mentioned in valuable places. My approach isn't about chasing huge numbers or using spammy tactics. Instead, it's about building the trust, relevance, and recognition that both Google and your audience truly value.

I'll write or refine your website content to match search intent, strengthen your message, and improve rankings. This includes optimising headings, product/service descriptions, and blog posts so every word counts. Good content should help you rank, show your expertise, and encourage visitors to act. I focus on creating clear, purposeful content that appeals to both people and search engines.