Search Engine Marketing
Get noticed. Get clicks. Get conversions.
I work as an extension of your team, managing PPC campaigns that deliver results without wasted spend.
My paid search approach starts by understanding your goals — whether that’s lead generation, product sales, or driving qualified traffic. I research your audience, review existing performance (if applicable), and build tailored campaigns across Google and Microsoft Ads. From search and shopping to remarketing and YouTube, I optimise every element to reduce costs, improve conversions, and maximise return.
All campaigns are tracked and refined with clear reporting, focused on performance — not just impressions or clicks.
High-performance PPC campaigns, built on 10+ years of experience across Google, Microsoft and data-led strategy.
If your paid ads aren’t delivering leads or sales, you're not getting the most out of your budget.
I help Australian businesses turn underperforming campaigns into reliable revenue drivers. With over a decade of hands-on PPC experience, I focus on the fundamentals — relevance, performance, and conversion. Whether it’s Google Search, Shopping, YouTube, or Microsoft Ads, I design and manage campaigns that connect you with the right audience, at the right time.
From setup to strategy, I offer paid search that’s tightly managed, clearly reported, and focused on outcomes - not ad spend for the sake of it.
Prices starting from:
$1,000 ex GST p/m*
*Campaign management typically includes 6–12 hours/month, plus setup.
SEM services
I design and manage PPC campaigns that connect you with the right audience at the right time. From Google Search and Shopping to remarketing and YouTube, every campaign is built around your goals, tracked for accuracy, and refined for performance. With over a decade of paid media experience, I focus on relevance, conversions, and ROI.
Google Search Advertising
Capture high-intent traffic at the moment someone is searching for your product or service. I build and manage Google Search campaigns that are tightly structured, performance-focused and aligned with your business goals. From keyword targeting to ad copy and negative match filtering, every click is accounted for.
Google Shopping Ads
If you sell products online, Google Shopping puts them directly in front of ready-to-buy customers. I manage product feeds, merchant centre integration and Shopping campaigns that prioritise profitability and scale. Whether you’re new to Shopping or looking to fix a misfiring setup, I’ll get your listings converting.
Google Remarketing Campaigns
Not every visitor converts the first time. With remarketing, I help you re-engage past site visitors with tailored messages across the web. From Display banners to dynamic product ads; we’ll stay visible, relevant and persuasive, without being annoying.
YouTube Advertising
Video ads on YouTube offer huge reach and targeting precision. I help you run brand-safe, results-driven YouTube campaigns that support awareness, retargeting and lower-funnel action. Whether it's bumper ads, skippable in-stream or YouTube Shorts, I can help craft a strategy that fits your budget and your goals.
Microsoft (Bing) Advertising
Often overlooked, Bing Ads can be a cost-effective source of high-quality leads especially in B2B, regional and mature markets. I build mirrored or complementary campaigns on Microsoft Ads that extend your reach beyond Google, optimising for the platform’s unique behaviours and opportunities.
Conversion Optimisation & Landing Strategy
Even great ads need great destinations. I work with you to improve landing page structure, messaging and analytics — so your ad spend converts more consistently. This includes CRO audits, UX feedback and tag-driven insights to increase relevance, reduce bounce and raise ROI.
SEM management process
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I begin by defining your main goal—leads, sales, or awareness—and choosing the right networks (Google Search, Shopping, YouTube, Microsoft). We then set up or audit your account to ensure tracking, billing, and targeting are correctly configured.
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Next, I conduct in‑depth research into relevant search terms and audience segments. This includes organic and competitor keyword analysis to capture high‑intent traffic and align the campaign structure with how users really search.
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I craft compelling ad copy and ensure landing pages mirror the ads in messaging and intent. This builds quality relevance, improves Quality Score, and lifts conversion potential.
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Armed with insights, I build well-organised campaigns, grouped by themes or objectives. Budget, bids, match types, ad extensions, and remarketing settings are all deployed during this phase.
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I integrate or audit conversion tracking (via GTM, GA4, Clarity, etc.) to ensure every click is measurable. Accurate tracking allows us to optimise later on performance, cost and ROI.
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Ongoing management includes monitoring CTR, CPC, conversion rate, ROAS, Quality Score, and more. I run continuous A/B tests, refine bids and keywords, update ads, adjust targeting and optimise for best outcomes.
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Once campaigns are consistently performing, I identify scaling opportunities—adding channels, increasing budgets, or testing new creatives. Monthly reports show results, insights and next‑month plans—all aligned with your business goals.
Let’s clear the path.
Whether you're a founder trying to make your ad budget work harder, a small team looking for clarity, or an agency juggling too many paid campaigns, this is the time to pause and realign.
I help turn messy or underperforming PPC accounts into focused, data-driven campaigns that deliver results without the waste.