About Me
Search smart. Spend wisely. Track everything.
Hi, I'm Jarrod Firmani, a freelance digital marketer based in Melbourne.
Through my business, Nerthexus, I help startups, SMEs, and marketing agencies across Australia, New Zealand, South Africa and Europe grow their traffic, leads and sales with tailored organic and paid search strategies.
With more than ten years of experience working in-house and as a contractor for agencies, I work as part of your team to deliver SEO, Paid Search and Analytics solutions that drive real results.
Whether you’re a founder who needs clean reporting, a team trying to get campaigns under control or an agency needing reliable hands, I bring structure, insight and calm execution.
Freelance Services
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I help businesses get found online by improving their visibility in organic search results. That starts with a detailed SEO audit of your website’s technical structure, keyword alignment and backlink strategy. From there, I build SEO campaigns that clearly demonstrates to search engines that your website is highly relevant to your users. With over 10 years’ experience across multiple industries, I focus on long-term SEO growth that builds authority, not gimmicks. Whether you're new to SEO or looking to clean up an existing approach, I’ll bring clarity and structure to the process.
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If your paid search campaigns aren’t delivering results, I can help you change that. With over a decade of experience managing Google and Microsoft Ads, I design and optimise high-performing PPC campaigns that connect you with the right audience across Search, Display and Shopping networks. My approach is performance-focused by implementing methods to lower your cost-per-click, improve conversion rates and boost your overall return on ad spend. Having worked extensively with agencies and in-house teams, I offer hands-on expertise to audit existing spend, eliminate waste and scale campaigns for maximum impact. Whether you're starting fresh or looking to fine-tune your current setup, I’ll make sure your advertising budget works harder and smarter.
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Good data leads to good decisions but only if your tracking is accurate, consistent and truly reflects how people engage with your brand. I help businesses set up and maintain analytics infrastructure across platforms like Google Tag Manager, GA4, Microsoft Ads, Meta Ads and Looker Studio. I’ve worked with teams across Australia, New Zealand, South Africa and Europe to implement event tracking, troubleshoot broken tag setups and building clear, client-friendly dashboards. My process is collaborative and transparent, so you always know what’s being tracked and why. If your data feels messy or incomplete, I’ll help bring it into focus.
Let’s clear the path.
Whether you're a founder looking for a more efficient way to grow, a team needing structured support or an agency partner who just needs someone reliable, this is where things get clearer.
I work closely with clients to understand their systems, goals and blind spots whether it’s through better tracking, cleaner reporting or smarter search campaigns.