Analytics & Tag Management

A glowing data sphere in a forest clearing, displaying bar, pie, and line charts, symbolising analytics and insights.

Track clean. Measure confidently. Decide with clarity.

I work as an extension of your team, helping you clean up your tracking and unlock real insights from your data.

My analytics process begins by reviewing how your tracking is currently set up across platforms like GA4, Google Tag Manager, Looker Studio and Microsoft Clarity. From there, I identify what's working, what’s broken and what’s missing.

I help you implement clean, structured tagging, accurate conversion tracking and intuitive reporting dashboards. Everything is built around your goals so you can measure performance with confidence and use that data to inform your decisions.

The focus is always on clarity and control, not complexity for its own sake.

Clear, trustworthy data built from years of hands-on tag management, tracking strategy, and analytics experience.

If your data feels incomplete or inconsistent, it’s hard to make confident marketing decisions.

I help businesses across Australia set up, refine, and manage their analytics infrastructure - including Google Tag Manager, GA4, Looker Studio, Microsoft Clarity and more. With over a decade of experience, I focus on accuracy, structure, and clarity so you can measure what matters and act with confidence.

Whether you need help fixing broken tags, setting up conversion tracking, or building a reporting workflow that actually reflects business outcomes, I’ll work with you to create a clean and reliable data foundation.

I offer analytics support that’s calm, methodical, and made for real-world decisions - not overcomplicated dashboards.

Prices starting from:

$900 ex GST p/m*

*Monthly retainers available for 4–10 hours/month depending on reporting and tag management needs.

Data services

I help you turn messy, unreliable tracking into a clear, accurate data foundation you can make decisions with. From fixing broken tags to setting up conversion tracking and building reporting dashboards that actually reflect business outcomes, every setup is built around your goals. My approach is calm, methodical and focused on delivering insights you can act on.

Google Analytics 4 (GA4)

GA4 is the core of my digital measurement stack. I set up clean, meaningful GA4 properties that help you understand how people engage with your site, track conversions, and make confident marketing decisions. From custom events to ecommerce tracking and data retention, I build setups designed to last.

Google Tag Manager (GTM)

No more hardcoded chaos. GTM lets us control all your tracking tags in one clean interface — without relying on devs for every update. I set up, clean up, and maintain GTM containers with custom event tracking, conversion tags and cross-platform integration.

BigQuery for Marketing Data

For businesses ready to level up, BigQuery unlocks deeper insight by storing and querying large-scale analytics data. I help you connect GA4, ad platforms and CRM data into BigQuery, so you can run advanced analysis, segment performance and own your raw data.

Looker Studio Dashboards

Reports don’t need to be ugly or confusing. I build custom Looker Studio dashboards that surface what matters most — from campaign performance to ecommerce trends and SEO health. These dashboards help you (and your team) make smarter, faster decisions.

Google Sheets Automation

Sometimes, the simplest tools are the most powerful. I build Google Sheets workflows that integrate with your analytics data for reporting, budget tracking or content planning. These flexible tools save time and give you transparency without the overhead of a full BI platform.

Microsoft Clarity (UX Insights)

Analytics tell you what happened. Clarity shows you why. I use Microsoft Clarity to uncover how users behave on your site through heatmaps and session recordings — so we can spot friction, test hypotheses, and improve user experience at a glance.

Tag management process

  • First, I review your current analytics setup. This includes checking Google Tag Manager, GA4, Looker Studio, Meta Pixel, Microsoft UET, and any other third-party tags. I identify what’s firing, what’s missing, and what’s broken.

  • We define a clear measurement framework: what matters most to your business, what KPIs reflect success, and which metrics support those outcomes. Whether it’s lead generation, ecommerce, or engagement, we’ll set a plan that guides your tracking.

  • Next, I outline which tags, triggers, variables, and events are needed. This includes mapping out what happens on each page (and why), preparing for enhanced conversions, or setting up scroll, click, or form tracking.

  • I configure your Google Tag Manager containers with the right structure—custom events, tags, triggers, and variables—ensuring accuracy and scalability. I’ll also handle things like custom dimensions, user properties, and consent mode if required.

  • Before pushing anything live, everything is tested using preview mode, real-time GA4 reports, and debugging tools. I check for data integrity and troubleshoot cross-platform attribution issues to avoid misfires and missing insights.

  • If requested, I’ll build or refine a Looker Studio dashboard to surface what matters. Whether you need top-line KPIs or deep segmentation, your reports will be clean, flexible, and easy to share with stakeholders.

  • As your campaigns grow, so does your need for better visibility. I’m available for ongoing maintenance, training, or deeper data layering—helping you surface insights, reduce noise, and make smarter, faster decisions.

Let’s clear the path.

Whether your tracking is unreliable, your dashboards aren't telling the full story, or you're just not sure what’s being measured, now is the time to simplify and rebuild with clarity.

I'll help you untangle the mess, set up clean tracking, and give you the confidence to make decisions based on real data - not guesswork.